Packaging & Brand Activation

From full-scale brand building to eye-catching retail packaging, I help brands show up with impact. Whether it’s a new product launch, digital book cover or in-store signage that needs to pop, my work is grounded in clear brand storytelling and attention to detail. I collaborate closely with marketing and product teams to create packaging systems, retail experiences, and launch tools that build excitement, support sales and stay true to the brand.

FaxisNet – Online Mortgage Analytics Service | Art Direction & Design

Developed a cohesive visual identity for FaxisNet, an online mortgage analytics platform. The design emphasized clarity and professionalism, enhancing user trust and engagement.

Caltech – New Employee Orientation Folder | Design & Production

Crafted an informative and visually appealing orientation folder for Caltech's new employees. The design balanced institutional branding with user-friendly layouts to facilitate onboarding.

1-800-Flowers – Promotional Materials | Art Direction, Design & Photoshoot Direction

Led the creative direction for 1-800-Flowers' promotional campaigns, overseeing design and photoshoots. The materials effectively communicated the brand's essence, boosting customer engagement.

Lovelace Sandia Health Systems – Marketing Collateral | Design & Production

Designed and produced marketing materials for Lovelace Sandia Health Systems, ensuring consistency across various platforms and enhancing the organization's public image

AeroMexico – Advertising Campaign | Design & Production

Developed a comprehensive advertising campaign for AeroMexico, combining compelling visuals with strategic messaging to increase brand visibility and customer interest.

Trader Joe's / Various – Packaging Design | Art Direction & Photography Direction

Directed the packaging design for products under Pegasus, Trader Joe's, and other brands. The designs were tailored to reflect each brand's unique identity while appealing to target consumers.

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