A collection of user interface and user experience projects, demonstrating my approach to building engaging digital environments that align with user needs and business goals.
Cost Plus World Market | UX/UI, art direction
For agency Haley Miranda Group's client, Cost Plus World Market, I designed the UX/UI of various email marketing pieces, including this one "Share the Joy Sweepstakes". The goal was to drive traffic and engagement to the Facebook page through compelling coupons, contests and giveaways. Using a "like-gate" on Facebook helped us measure and build new fans.
The client loved our work so much that they then asked for print, and social media components based on my creative concept.
The client loved our work so much that they then asked for print, and social media components based on my creative concept.
Sony Network Entertainment | UX/UI Design
Here is an interface I designed for Sony Network Entertainment. This is a Spanish language version of the Video Unlimited Movie Store browser app for tablet, with layout of nav, marketing, and content areas ready for app development. We tested every element to get the smoothest flow.
Illibrium, Liaisun | UX/UI design
Below are versions of the responsive design I created for the Liaisun Media Communicator, online SAAS interface. The Liaisun Communicator is a complex environment with simultaneous modules available for video-chat, synced-video-playback, graphic annotation and more, which presented many challenges for screen management, and feature priority with multiple-users.
Alcon Optical | UX/UI design, prototyping, animation, user testing
For client Alcon Lenses, I was given one weekend to build a working interactive mobile ad prototype. I concepted and fully created this piece which mimics the way a user can try different lens colors on their own photo once they click through to the site. I worked with a team in Tel Aviv to do user testing. The client loved it, we published the final ad generating strong user engagement.
ADT Security | UX/UI Design
For client ADT Security I created concepts and mocked UI designs of a feature-rich / graphically-simple mobile app for their service clients to interact and monitor their home alarm systems. Using feature testing from many other available tools, I offered them a simplified user experience that they loved.
Experian | Design, UX/UI, art direction
As a designer and art director for Experian, I designed a large number of landing pages, including these successfully published designs. With a robust dev team, and flexible architecture I was able to design and A/B test many aspects of the user experience and improve conversion rates.
Bentley Beverley Hills | Redesign
I consulted, and helped refine the interface design of this Bentley dealer portal site to reduce clutter, and offer a more luxury brand appeal.
Connect Your Home | Art direction, UX/UI design
For Connect Your Home, I designed UI for a large number of micro sites, and landing pages. The design below received such great feedback that they rolled out a complete campaign around this clean, modern and friendly look.
Sony Playstation Movie Store | Design, art direction
For Sherlock Holmes movie marketing I leveraged studio approved key art to build this landing page working with fixed UI elements for the Sony Playstation website home page. Using carefully selected art elements, I crafted the page to engage gamers to sign in, and drive traffic to the movie store page.
Sony Video Unlimited | UX/UI Design
As one of two senior designers on the Sony PlayStation Movie Store, I partnered with the Video Unlimited team to design a new user interface that would be embedded in Sony smart TVs, devices and made accessible online through Sony Network Services. The scope was massive — over 500,000 content assets, each needing to scale across 20+ device variations. We invested hundreds of hours prototyping and pressure-testing design concepts, developing a flexible design system and proprietary tools to support rapid iteration and consistent deployment. The result was a scalable, high-performing video store interface built for global release.
Crackle.com UI Redesign
Led a UX/UI overhaul of Sony’s Crackle.com streaming platform to enhance user engagement and visual appeal. The redesign introduced immersive background art, intuitive navigation patterns, and smart information overlays — all designed to modernize the experience and streamline content discovery. The updated interface balanced cinematic presentation with functional clarity, helping position Crackle as a competitive player in the evolving streaming landscape.
Led a UX/UI overhaul of Sony’s Crackle.com streaming platform to enhance user engagement and visual appeal. The redesign introduced immersive background art, intuitive navigation patterns, and smart information overlays — all designed to modernize the experience and streamline content discovery. The updated interface balanced cinematic presentation with functional clarity, helping position Crackle as a competitive player in the evolving streaming landscape.
PlayStation Movie Store – Channel Pages | Art Direction, UI Design
Designed and art directed a series of branded channel pages for the PlayStation Movie Store, featuring major studio partners including Warner Bros, Universal, and Paramount. Collaborated directly with licensing teams to secure approvals for high-profile assets, and created dynamic mockups that balanced cinematic impact with PlayStation’s platform standards. The work elevated the browsing experience while reinforcing partner brands within the interface.
Designed and art directed a series of branded channel pages for the PlayStation Movie Store, featuring major studio partners including Warner Bros, Universal, and Paramount. Collaborated directly with licensing teams to secure approvals for high-profile assets, and created dynamic mockups that balanced cinematic impact with PlayStation’s platform standards. The work elevated the browsing experience while reinforcing partner brands within the interface.
